Hi, I’m Dan…

Do you create amazing experiences in your restaurants but struggle to do the same with your online brand?

If you had lines around the block and sold out of products as soon as they launched what would that allow you to do?

It all comes down to ‘The Question’. The one that haunts every food business owner I speak to.

‘What the hell do I focus on next?’

The answer is before doing any more marketing you have to be able to answer these questions:

  • What’s our why that’s bigger than money?
  • How do we serve our customers in a way that no-one else can?
  • What are the things we do and say to get more love from our customers?


If you’re like most food business owners, furiously pushing forward without taking the time to answer these questions you’ll stay stuck:

  • Sending generic messages to a generic audience that don’t care
  • Watching your competitors growing faster than you
  • Making up your marketing every month with no idea of what’s working


After hearing these same problems keep coming up, I created my 3 step Cult Brand System for obsessive food brands who want to make the world a better place and still make money.

The 3 step Cult Brand system

  1. Defines a purpose strong enough to show your tribe how you give them what no-one else can.
  2. Creates a framework making it easy to tell a story that stands out from the noise and turn your customers into a cult following.
  3. Get your story out into the world – not just on social media but every touchpoint a customer has with you.


The Results

  • A clear guide for you and your team to hit your short and long term goals
  • Become a cult brand with a tribe of superfans who keep coming back, always bringing in more people just like them
  • Make positive impact on your tribe by living your values
  • Future proof your business with a unique story no-one can copy and launching new revenue streams to your tribe who are ready to buy.


I believe in being mission driven myself too and it’s my mission to make food brands become a force for good, behave more like humans and generate the same intense love as the best brands in the world.

That’s why I work with brands like Dishoom, Flat Iron, and Tonkotsu who want to share their mission with the world and have a story worth fighting for.

It’s how I’ve smashed restaurant launches with no budget, grown sales over lockdown and consistently increased engagement as more and more people build the essential emotional connection with your brand.

I love hearing your stories and sharing any insights I can to help so introduce yourself using the button below.

The SixEight Growth System

How we tell your story whilst growing your audience

This is how we dig deep to find your story and consistently tell it in the most engaging way possible. We make sure you have an ever growing and relevant audience to share it with, who care about your restaurant and will keep coming back.



The first place to start and the part so many people think they can leave out. What makes you special, who is your market, where do they hang out and what content do they like? We then turn that into the perfect plan for you.


The next part before we unleash your story is to finalise your brand. Do you have a clear identity, does it really reflect who you are and is it something people will care about? We’ll help you modify your existing brand or create a new one, whatever is needed.

Content Production

What content can we educate and entertain your customers with that’s right for your budget? From high level video production to blog posts, we’ve got you covered.

Social Media

We find the right channels for you to tell your story on and use the most effective techniques to keep growing your audience

Email marketing

Social media changes every day but your list will always be there which is why we take it seriously. We’ll help you to keep growing it whilst only sending out mails that your customers will want to open.

Paid Advertising

To get seen, sometimes you need to pay to play. In addition, channels like Facebook, Instagram and Google give you amazing targetting options that open you up to whole new audiences and get your story to people that others aren’t reaching.


It may not be sexy (we think it is) but if you can’t track whether your efforts are working or not then you’re wasting your money. It’s as simple as that. We’ll send you easy to follow reports so you can see how you’re progressing.

Let’s create a brand you’re proud of


Sometimes you just need a bit of guidance rather than the full marketing agency experience. Coaching can answer the questions that keep you awake at night, create goals that will move your restaurant forward and make you accountable to keep moving towards them. We offer coaching either as one-off sessions or as part of a series to set goals and achieve them. Get in touch to learn more how we can help you.