Do you create amazing experiences in your restaurants but struggle to do the same with your online brand?
New customers are important when you’re scaling but it’s easy to forget about your most important ones – your loyal superfans who bring in most of your revenue.
Working in restaurants can be overwhelming at the best of times but since Covid the pressure is non stop.
But if you’re furiously trying to spin multiple plates without a plan for what’s next, you’re leaving room for competitors to swoop in and win over your best customers.
After hearing the same problems keep coming up, I created my brand story system for passionate restaurant groups who want to make a big impact beyond the food they serve.
Reading Anthony Bourdain’s ‘Kitchen Confidential’ at a young age changed my life. This hidden world of restaurants suddenly became so alive and exciting, I wanted to learn everything about them. I still do.
But it wasn’t just the stories, it was the thrilling way they were communicated and I want your words to do the same for your tribe.
So I made it my mission to help restaurants share these incredible stories and make more impact as I know how hard it is for restaurants to do it alone.
My driving principle is if you’re going to communicate with your customers, put value into their world and never add to the noise.
Humour, education and creativity are my weapons to build a tribe – inspire people and make it fun without preaching.
That’s why I only work with restaurant groups like Dishoom, Flat Iron, and CHIK’N who want to share their mission with the world and have a story worth fighting for.
That’s how I’ve smashed restaurant launches with no budget, grown email lists by the tens of thousands, got millions of video views and consistently increase engagement as more and more people build the essential emotional connection with your brand.
The story you share should always be as good as the food you serve. I love hearing your stories and sharing any insights I can to help so introduce yourself using the button below.
This is how we dig deep to find your story and consistently tell it in the most engaging way possible. We make sure you have an ever growing and relevant audience to share it with, who care about your restaurant and will keep coming back.
The first place to start and the part so many people think they can leave out. What makes you special, who is your market, where do they hang out and what content do they like? We then turn that into the perfect plan for you.
The next part before we unleash your story is to finalise your brand. Do you have a clear identity, does it really reflect who you are and is it something people will care about? We’ll help you modify your existing brand or create a new one, whatever is needed.
What content can we educate and entertain your customers with that’s right for your budget? From high level video production to blog posts, we’ve got you covered.
We find the right channels for you to tell your story on and use the most effective techniques to keep growing your audience
Social media changes every day but your list will always be there which is why we take it seriously. We’ll help you to keep growing it whilst only sending out mails that your customers will want to open.
To get seen, sometimes you need to pay to play. In addition, channels like Facebook, Instagram and Google give you amazing targetting options that open you up to whole new audiences and get your story to people that others aren’t reaching.
It may not be sexy (we think it is) but if you can’t track whether your efforts are working or not then you’re wasting your money. It’s as simple as that. We’ll send you easy to follow reports so you can see how you’re progressing.
Sometimes you just need a bit of guidance rather than the full marketing agency experience. Coaching can answer the questions that keep you awake at night, create goals that will move your restaurant forward and make you accountable to keep moving towards them. We offer coaching either as one-off sessions or as part of a series to set goals and achieve them. Get in touch to learn more how we can help you.